2027 Calendar Now Open
Annual Support Packages & Advance Project Reservations
Limited availability – Early reservations encouraged
Superfection Design provides a variety of services for all of your creative needs
Superfection Design, L.L.C. is a graphic design and marketing strategy company.
A variety of creative services and strategic support available. Specializing in graphic design, digital and print media, brand development, and marketing strategy. Established in 2018, Superfection Design is owned and operated by Samantha Smith, a marketing and creative professional with background in the nonprofit and equine industries.
Services Available
Choose the Support that Fits Your Needs
Three Ways to Work Together:
Annual Creative Support | Advance Project Reservations | Project-Based Design
Superfection Design offers three options for creative support and individual projects. Annual commitments and advance reservations offer discounted rates and priority scheduling, with availability on a first-come, first-served basis. Individual projects are also welcome, subject to availability.
Annual Creative Support
- Ongoing graphic design and marketing support through annual agreements, offering discounted monthly rates, priority scheduling, and 50% rollover of unused hours to the next month.
-
4 hours/month — $350/mo
($87.50/hr)
Save $600 annually -
8 hours/month — $680/mo
($85/hr)
Save $1,440 annually -
16 hours/month — $1,320/mo
($82.50/hr)
Save $3,360 annually
Advance Project Reservations
-
Reserve design and marketing hours at a discounted rate at least two months in advance. Changes or cancellations are permitted without penalty up to 30 days before the reserved month.
Ideal for: - Event & Publication Design
- Marketing Campaigns
- Seasonal Projects
- Larger Creative Projects
Project Design Work
- Individual graphic design and creative projects billed at a standard hourly rate, without an annual agreement or advance reservation. Services are available based on project needs and calendar availability.
- Presentations
- Flyers & Brochures
- Event Materials
- Advertisements
- Cards & Mailings
- Social & Web Graphics
- Email Templates
Contact for Nonprofit Discounts.
All designs are created with their final use in mind, whether for digital or print media. Using professional Adobe Creative Cloud software, projects are developed with attention to color, resolution, formatting, and production-ready specifications.
My Work
Clients
View My Portfolio
Testimonials
“Sam has been an integral partner of the Horse Racing Women’s Association since the inaugural Horse Racing Women’s Summit in 2022. In that first year, Sam was able to take our brand guidelines and implement them into an event program that captured the essence of the Summit and all who participated. We have counted on Sam for a number of projects since then and find her to be talented, reliable, and great to work with.”
HRWA Executive Committee
“Working with Samantha and Superfection Design has been a pleasure. She is consistently quick, responsive, and reliable, and she delivers high-quality work every time. From timely website updates to our monthly e-news, she makes the process seamless and stress-free, and goes above and beyond to make sure things are done right. We truly value her attention to detail and professionalism.”
Kristin Werner
The Jockey Club / Racing Officials Accreditation Program
About
Superfection Design, L.L.C is operated by Samantha Smith.
About
Samantha Smith is a graphic design and marketing professional based in Lexington, Kentucky. With a background in the equine and nonprofit industries, she combines creative design with practical marketing strategy. Her work includes brand development, digital and print media, website design and management, and marketing materials that help businesses and organizations communicate clearly and consistently.
Behind the Name
Superfection Design is named after Samantha’s horse, Superfection (barn name Shaylon). A 2010 foal by Supercharger and half-brother to Kentucky Derby winner Super Saver, his name was selected from 8,855 entries in a naming contest. Samantha adopted him in 2013 and later retrained him as a hunter. Shaylon is now happily retired. His name and story inspired the name Superfection Design.
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